Social Media Marketing

Social Media is a key aspect in an overall marketing strategy and unavoidable in today's world.  People spend hours every day in their social media accounts endlessly scrolling through a variety of content.  When we are managing a client's social media, we will start with sitting down to learn the brand's identity and how it would like to be portrayed through social media.  The key to good social media content is to provide something that the viewer sees valuable.  So instead of posting 50% potted plants, maybe you do a video campiagn showing the viewers how your potted plants are grown and what you do that your competitor's don't.  Then you mention the sale you are running at the end.  Provide people with entertainment and something valuable and they will be engaged with your brand.

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